Emily G. Cotter
Copywriter · Content Creator · Communication & Marketing
Creating copy that connects brands, ideas, and audiences.
↓01 / Who I am
Thoughtful strategy.
Clear, engaging copy.
I’m a communication and marketing professional with experience developing audience focused copy across social media, digital marketing, brand communications, and campaign strategy.
A recent Bowling Green State University graduate with a B.A. in Communication and a minor in Marketing, I combine creative thinking with an understanding of audience behavior to create content that informs, engages, and inspires action.
02 / Skills & expertise
03 / Selected work
Four projects.
Four different
writing challenges.
Social strategy, short form content, digital marketing, and campaign thinking. Select a project to explore the work.
04 / Alpha Xi Delta
Social media &
brand communications
As Electronic Communications Director, I managed Alpha Xi Delta’s social media presence and created content supporting recruitment, philanthropy, events, and chapter initiatives while maintaining a consistent voice and visual identity.
Interactive prompt copy designed to invite members and followers into the conversation.
Celebratory recruitment copy built around chapter voice, emotion, and belonging.
Informational fundraising copy adapted for a family audience with a clear request to donate or share.
Turning organizational values into approachable social copy centered on sisterhood, knowledge, leadership, and service.
05 / HSLD
Social media marketing &
short form content
I created and published short form content highlighting athletes, sports moments, and esports. I paired visual media with concise, platform appropriate copy while incorporating sports terminology, trends, hashtags, and an energetic brand voice.
06 / Country Gourmet Café
Copywriting, SEO &
digital strategy
I developed a digital marketing strategy for a local coffee shop focused on attracting new customers, strengthening relationships with existing customers, and increasing in store and online purchases.
Seasonal Product Campaign Copy
“Fall has finally arrived! Help us welcome the season by trying our new pumpkin spice latte, made with pumpkin spice flavor and topped with made from scratch pumpkin cold foam. Stop by Country Gourmet Café and start your day off on a sweet note! ☕”
Strategy: Seasonal relevance, sensory product language, a direct CTA, and limited time urgency.
Community Engagement Copy
“We love our Country Gourmet family! There is no greater feeling than watching our community gather in our café and start their day off with a smile. Tag a friend in the comments that you want to take on a coffee date this week! ☕”
Goal: Strengthen customer loyalty and encourage interaction through a low friction social prompt.
SEO Strategy
Local search intent across the customer journey.
I created a 12 page keyword map spanning product categories and ordering intent, including local searches for coffee, matcha, lattes, cold brew, seasonal drinks, bakery items, and online ordering.
07 / Persuasive Campaign
Let’s Take a Break
“Find Your Focus”
Audience: College students ages 18 to 24
Focus: Campaign concept · Audience strategy · Persuasive copy
The Challenge
Make behavior change feel achievable, not restrictive.
The campaign was designed to encourage college students to reduce excessive social media use by positioning a break as a practical way to reclaim time, focus, and attention.
08 / Contact
Let’s Connect
Bowling Green, Ohio · Open to copywriting, content, and marketing opportunities
Thank You!
I’m interested in opportunities to create thoughtful, engaging copy and content that helps brands connect with their audiences.